The latest on Qualitate, market research, and AI

Qualitate named in the 2026 Gartner® Market Guide for Win/Loss Analysis Solutions

Our $25M Series A and the next decade of primary research

What Is Competitive Intelligence? A Complete Guide

A complete guide to competitive intelligence, including how companies gather competitor, customer, and market intelligence and turn it into better decisions.

What Is Buyer Intelligence?

Learn what buyer intelligence is, where it comes from, and how firsthand buyer conversations reveal decision criteria, future plans, and signals internal data misses.

Win/loss analysis built on 500,000+ minutes of buyer interviews

Qualitate helps corporate and investment teams identify why vendors win or lose, compare product feedback, trace every finding to the source, and launch follow-up research with the exact buyers they need to reach.

Why I bet on Qualitate & building an insights function around proprietary data

Qualitate's Head of Insights, Isabelle Lowe, on why she bet on proprietary data: turning thousands of expert buyer conversations into intelligence for investors and operators.

AI-Moderated Expert Interviews: From One Prompt to Completed Project

One prompt to project is Qualitate’s workflow that turns a single research question into AI-moderated expert interviews, delivered as structured insights in 3 to 10 business days.

How Does Qualitate Compare to its Competitors? A Complete Breakdown

Qualitate delivers continuous primary intelligence for enterprises and investment firms. Our AI Moderator runs the full research workflow, from study design and expert recruitment through interview moderation and structured insight delivery.

Announcing Qualitate and Our $7M Seed Round

We've raised $7M in seed funding, led by IA Ventures and Crew Capital, to bring expert intelligence into every investment and strategy decision.