Competitive Strategy, Product & Marketing

Win Markets, Drive Growth, Sharpen Messaging

Trusted by the world's largest investment funds and corporations

Track Real-Time Customer Demand Momentum

We built Qualitate to provide users with the best real-time expert intelligence in the market.

Deeply Understand Your Customers, New Product Traction, and Prospects

Gain a 360° view of customer behavior to uncover unmet needs, understand customer churn, track spend trends, and explore feature alignment/misalignment.

See Where Competitors Thrive and Struggle

Analyze competitor strengths, weaknesses, and strategic moves to identify market gaps and refine your own positioning.

Validate Emerging Opportunities and Companies

Assess nascent markets and early-stage players to confirm growth potential and make informed investment or product decisions.

Your Workflow,
One Integrated Platform

Qualitate deploys the world’s smartest AI moderator, powered by tens of thousands of proprietary expert conversations, to conduct expert interviews on your behalf.

step 1

Thematic & Macro Trends

Compare technology markets and frameworks to identify headwinds, tailwinds, and the key trends shaping the future.

step 2

Competitive Win/Loss Tracking

Understand unmet customer needs & churn, to see where you're gaining or losing market share - and why.

step 3

Company Benchmarking & Deal Sourcing

Analyze competitors and target companies using dozens of usage and engagement metrics.

step 4

Deep Company Due Diligence

Perform custom checks at scale using Qualitate’s AI Moderator, or leverage our real-time intelligence database and pre-built dashboards.

step 5

Company Tracker

Watchlists, notifications, and tailored homepages keep you updated when sentiment shifts for the companies you care about most.

Our win/loss analysis now starts in Qualitate. It’s our foundation for all things competitive intelligence — helping us understand pricing, strategy, and how competitors operate their consumption models.
VP, COMPETITIVE INTELLIGENCE
Information Security Company, $20B+ Market Cap

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AI-First Platform. Unmatched Quality.

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The Expert You’ve Been Looking For

With our AI-powered chat and reasoning system, you can simultaneously tap into the expertise of thousands of domain experts on the same topic.

AI Moderated Expert Calls & Surveys

Qualitate deploys the world’s smartest AI moderator, powered by our real-time intelligence database, to conduct expert interviews on your behalf.

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Deep Research

Qualitate extracts structured metrics from discussions, delivering dynamic dashboards, deep research capabilities, and human-led reports.

Let’s Turn Intelligence into Action

Join the investors and strategy teams leveraging Qualitate’s AI moderator to make sharper, faster, and more confident decisions.